1. http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=7775
2. http://www.kapferer.com/mp_pdf/A%26KBrandPersonality_52643.pdf
3. http://www.fep.up.pt/docentes/cbrito/Tese%20Helena%20Nobre.pdf
4. file:///C:/Users/Alma/Downloads/JSSM20100200003_78170710.pdf
5. http://angelineclose.com/wp-content/uploads/2011/01/Brand-Personality1.pdf
6. http://www.haas.berkeley.edu/groups/finance/Papers/Dimensions%20of%20BP%20JMR%201997.pdf
7. https://notendur.hi.is/rin/Marka%C3%B0sfr%C3%A6%C3%B0i_4/model%20for%20strategically%20building%20brands.pdf
8. https://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0074.pdf
9. file:///C:/Users/Alma/Downloads/8602-36163-1-PB.pdf
10.
2. http://www.kapferer.com/mp_pdf/A%26KBrandPersonality_52643.pdf
3. http://www.fep.up.pt/docentes/cbrito/Tese%20Helena%20Nobre.pdf
4. file:///C:/Users/Alma/Downloads/JSSM20100200003_78170710.pdf
5. http://angelineclose.com/wp-content/uploads/2011/01/Brand-Personality1.pdf
6. http://www.haas.berkeley.edu/groups/finance/Papers/Dimensions%20of%20BP%20JMR%201997.pdf
7. https://notendur.hi.is/rin/Marka%C3%B0sfr%C3%A6%C3%B0i_4/model%20for%20strategically%20building%20brands.pdf
8. https://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0074.pdf
9. file:///C:/Users/Alma/Downloads/8602-36163-1-PB.pdf
10.