Klein, Naomi. No Logo. London: Flamingo, 2001. Print. 1. "Brand canopy" - a term coined by Starbucks to describe its brand extension into online furniture sales (p. 148) 2. "... the true meaning of a lifestyle brand: you can live your whole life inside it." (p. 148) 3. "... brand extensions are no longer adjuncts to the core product or main attraction; rather, these extensions form the foundation upon which entire corporate structures are being built." (p. 148) 4. "Cultural anthropologist Grant McCracken teaches corporations that to understand their own brands they have to set them free. Products [...], McCracken argues, take on a life of their own when they leave the store - they become pop-culture icons, vehicles for family bonding, and creatively consumed expressions of individuality." (p.176) 5. "Susan Fornier [...] encourages marketers to use a human-relationship model in conceptualizing the brand's place in society: is it a wife through an arranged marriage? A best friend or a mistress? Do customers "cheat" on their brand or are they loyal? Is the relationship a 'casual friendship' or a 'master/slave engagement?" (p.176) 6. "... if brands are indeed intimately entangled with our culture and our identities, when they do wrong, their crimes are not dismissed as merely the misdemeanors of another corporation trying to make a buck. Instead, many of the people who inhabit their branded worlds feel complicit in their wrongs, both guilty and connected." (p. 335) 7. "Corporations [are] stunting human development, rather than contributing to it." (p.338) 8. "A democratic country, in other words, was becoming less democratic as a result of corporate intervention." (p.339) 9. "If multinationals have become larger and more powerful than governments, the argument goes, then why shouldn't they be subject to the same accountability controls and transparency that we demand of our public insitutions?" (p. 343) 10. "Brand image, the source of so much corporate wealth, is also, it turns out, the corporate Achilles' heel." (p. 343) 11. List of local and collective regulations on Social responsibility: Bill Clinton's Apparel Industry Partenership's code The Gap corporate code Levi's, Mattel, Reebok codes Code on child labor by UNICEF, the International Labour Organization and an association of Pakistani manufacturers Collegiate Licensing Company Council on Economic Priorities SA8000 (social accountabiltity) Business Humanitarian Forum Partners in Development Global Sustainable Development Facility |