Godin, Seth. Tribes. London: Piatkus, 2008. Print.
1. Tribes can have more than 1 leader.
2. "People want connection and growth and something new. They want change." (p. 2)
3. "Tribes are about faith - about belief in an idea and in a community. And they are grounded in respect and admiration for the leader of the tribe and for the other members as well." (p. 8)
4. "Consumers have decided, instead, to spend money on fashion, on stories, on things that matter, and on things they believe in." (p. 8)
5. "Marketing is the act of telling stories about the things we make - stories that sell and stories that spread." (p. 13)
6. "... marketing is about engaging with the tribe and delivering products and services with stories that spread." (p. 13)
7. "It takes only two things to turn a group of people into a tribe: - a shared interest, - a way to communicate." (p. 21)
8. "A leader can help increase the effectiveness of the tribe and its members by:
- transforming the shared interest into a passionate goal and desire for change;
- providing tools to allow members to tighten their communications; and
- lelveraging the tribe to allow it to grow and gain new members." (p. 21)
9. "Anatome of movement...
- a narrative that tells a story about who we are and the future we're trying to build
- a connection between and among the leader and the tribe
- something to do - the fewer limits, the better." (p. 23)
10. "[Organizations] care about hits or turnstile clicks or media mentions, What they're missing is the depth of commitment and interconnection that true fans deliver." (p. 29)
11. "A tribe that communicates more quickly, with alacrity and emotion, is a tribe that thrives." (p. 44)
12. Rituals help to tighten tribes.
13. Leader => tribe member => tribe member => outsiders (p. 21)